Social proof is when people shape their own decisions based on the behavior and opinions of others. People generally tend to evaluate a situation or product more positively based on how many people prefer or approve of it. Social proof tools can come in many different ways:
Reviews and Comments: Product reviews on the internet, comments on social media platforms, and user feedback can influence potential buyers’ decision-making by sharing other people’s experiences. Positive reviews or positive reviews can build confidence about the quality of a product or service.
Social Media Interactions: How many likes, shares or comments a product or service receives on social media platforms can create the impression that that product or service is popular and accepted. This, in turn, can attract the attention of other people and influence their preferences.